The two-minute long ad, created by BBH Live, features a psychotherapist who analyses the food baskets of various shoppers, before matching them. The premise is as contrived as any TV dating show – everyone is conveniently well matched in age etc – but as enjoyable to watch too. And while everyone featured is more attractive and sane-seeming than many of the shoppers in my local Tesco, it all feels somehow more honest.

<iframe src="https://player.vimeo.com/video/156823208" width="590" height="332" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>  

Other Projects | see all…

Pro-Evo | 'Parallel Lives'

A fast paced highly cut spot featuring the Argentinean striker Lionel Messy. Entitled Parallel Lives… because of  Lionel’s and the
read more…