The two-minute long ad, created by BBH Live, features a psychotherapist who analyses the food baskets of various shoppers, before matching them. The premise is as contrived as any TV dating show – everyone is conveniently well matched in age etc – but as enjoyable to watch too. And while everyone featured is more attractive and sane-seeming than many of the shoppers in my local Tesco, it all feels somehow more honest.

<iframe src="https://player.vimeo.com/video/156823208" width="590" height="332" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>  

Other Projects | see all…

The Debrief | Pre-Roll

Working with the very cool Gravity Road, we’re very pleased to have sync’d F!NGERT!P$ with Bauer Media’s new online magazine…
read more…

Call of Duty | MW3 Elite Drop

“Hope you like curry and sweat, as you’re India bound” …er, ok. Full on testosterone fuelled shot ‘em up trailer…
read more…