The first RAC TV Commercial from BBH. Creative Directors Nick & Kevin brought us in on the job to create the musical backdrop for this charming film.

The film tells the story of a Car Breakdown and ‘charm’ was the lead keyword used to describe how the music needed to work, with a slight cue to the seasonality.

Not wanting to lose the atmospheric winter ‘silence’ and underfoot ‘crunch’ of fallen snow, we delivered ultra-minimal pieces using composed & searched-for tracks. This piece was originally played on piano. However, to emphasise the requested seasonality a Celesta instrument was added to double up on the soft keyed piano.

The two instrument’s work well together and the melodic phrasings dance nicely around the Voice Over without interfering.

Other Projects | see all…

Cheese Strings | 'Monster'

A big cheesy Cheese Monster spot for Canada. We threw all sorts of tracks at this job but the client…
read more…

Sainsbury’s | 'Halloween'

OK, Show Me Scary! Delighted to be brought in to pitch on this little Halloween spot for Sainsbury’s. The track…
read more…

Comfort | 'Dance'

We delivered this delicate piano & vocal composition to accompany the artist Daniel Wurtzel’s ‘Pas De Deux’ visual piece for…
read more…

Tesco | "Valentines"

The two-minute long ad, created by BBH Live, features a psychotherapist who analyses the food baskets of various shoppers, before…
read more…