Our first VW spot broadcast during the the 2010 World Cup for the Hispanic USA market.
The brief asked for the track to be fun, carnival like, but not too carnival like (WTF?) lively and happy. The predisposition of most football fans on their way to a World Cup I guess.
This track, the winning track, features beats (a drum fill all the way through), a Ukulele, an oooold piano, claps and loads of odd random noises we felt help give the track an optimistic, feel good vibe to the hispanic fans marching through the streets of America.
Another one of our sports based commercials for the Sports Magazine Veikkaaja can be seen here.
Veikkaaja description: Fluid hand-played natural skin drums keep sync with the ultra fast visual language to portray the chaotic emotion of the everyday sports fan. The orchestrated instruments – cello, violin, piano and horns – build emotion to help establish that being a sports fan is just as exhilarating and demanding as being on the pitch.