The two-minute long ad, created by BBH Live, features a psychotherapist who analyses the food baskets of various shoppers, before matching them. The premise is as contrived as any TV dating show – everyone is conveniently well matched in age etc – but as enjoyable to watch too. And while everyone featured is more attractive and sane-seeming than many of the shoppers in my local Tesco, it all feels somehow more honest.

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Volkswagen | 'Fans'

Our first VW spot broadcast during the the 2010 World Cup for the Hispanic USA market. The brief asked for…
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