The two-minute long ad, created by BBH Live, features a psychotherapist who analyses the food baskets of various shoppers, before matching them. The premise is as contrived as any TV dating show – everyone is conveniently well matched in age etc – but as enjoyable to watch too. And while everyone featured is more attractive and sane-seeming than many of the shoppers in my local Tesco, it all feels somehow more honest.

Other Projects | see all…

Cheese Strings | 'Monster'

A big cheesy Cheese Monster spot for Canada. We threw all sorts of tracks at this job but the client…
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Public Health England | 'Every Mind Matters'

Working with the lovely people at M&C Saatchi and the brilliant Director, Chris Curtis for Public Health England’s ‘Every Mind…
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