The two-minute long ad, created by BBH Live, features a psychotherapist who analyses the food baskets of various shoppers, before matching them. The premise is as contrived as any TV dating show – everyone is conveniently well matched in age etc – but as enjoyable to watch too. And while everyone featured is more attractive and sane-seeming than many of the shoppers in my local Tesco, it all feels somehow more honest.

Other Projects | see all…

Sprint | 'Cats'

theComposers.tv were asked to source, direct and produce vocals (five m/f singers in total with overdubs galore) for the Sprint…
read more…

Veikkaaja | 'Sports Fan'

A brilliant Commercial and so many possibilities as to how the music could work with the visuals. Possibilities – Slow…
read more…