OK, Show Me Scary!

Delighted to be brought in to pitch on this little Halloween spot for Sainsbury’s. The track we composed has just the right amount of halloween / sparse Adam’s family spookiness without sounding too creepy to creep the kids out. Enjoy!

Abbott Mead Vickers BBDO created the work for Sainsbury’s “live well for less” campaign which shows children dressed in costumes lining up to be inspected by a little witch, who tells them to show her “scary”. But it’s all too much for one child, who runs out of the room screaming. The work was created by Stuart Buckley and Mike Brooking, and directed by Owen Harris through Outsider.

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