Probably the toughest job we’ve had. May not look it, but blimey we worked hard and FAST on this. For us to eventually win the job and for the commercial to go Worldwide – it was well worth the sweat!
The original commercial was pulled by the client once on air. They felt the music brought the tone of the message down. The original music didn’t quite have the zing they thought the commercial deserved.
The music we composed very much had to work in the capacity of background music and let the VO be the hero – “Composer, leave your ego at the door” (!) was a big part of the creative direction discussed here. It needed to build at the right moment, kick in at the right level and at the same time not impede the VO.
We think its works well. Hope you do too.