For the first time in over two years, Hovis is back on air with a national TV campaign and theComposers.tv composed two pieces of music for the two Ads. Banjo, Cello, Piano, Viola, Clarinet, Glockenspiel and percussion form this piece of unadulterated wholesomeness. Ooooosh.
At a time where bread has fallen somewhat out of fashion, the TV spot celebrates how important bread is in everyday life & how we often take for granted this cupboard essential – ‘It’s just bread’. It aims to remind audiences that Hovis has been foundation of modern family life; to transport the brand in the British consciousness from the nostalgic hill in ‘Boy on a bike’ all the way to present day.