The new European wide Honda Civic TV Commercial featuring, as usual, the marvellous voice of Garrison Keillor.
We composed many pieces for this ad. Initially the brief required we change tone and musical direction on each ‘flip’ to highlight the Head / Heart interchange. The then two established elements needed to work together highlighting the “Why can’t you just have both” line. Watch just a few of the demos / ideas here to see how we answered this – from quirky piano and woodblock piece to a almost romantic waltz.
The track that won the pitch was very understated, acting more as a backdrop and less of a working part, enabling Garrison and the visuals to lead.
Music by The Composers, Produced by Siren & Directed by Simon Rattigan @ hla for Weiden+Kennedy.