Today’s record is tomorrow’s motivation. The new Garmin commercial aimed at the runner.

The music plays an upfront role in this spot. All electronic instrumentation used, mangled, sampled, reversed and arranged to produce a piece that plays to the female runner’s performance and highlights the relentless nature of the training program.

Lots of drum ‘n’ bass production techniques used to produce this and hopefully you’ll agree the overall production and arrangement, with the pulsating guitar being the core driver, works well with the ebb and flow nature of her demanding journey.

Watch out for her third leg at 13 seconds!

See the commercial on the Garmin site here.

Other Projects | see all…

Coors | 'Moving'

A great 60 sec commercial demonstrating the tenacity of the common man when things don’t go quite right – grab…
read more…